Mission, Vision and Values

Norref’s mission is directly related to Colabor’s mission: to distribute the best products, at the best price, with perfect customer service.

This approach is in accordance with Colabor’s vision: to be a leader in Canada in food distribution in the retail sales and foodservice sectors.

Four fundamental and complementary values guide the company’s management and personnel in all decisions, great and small, and all operations:

• Effectiveness
• Team work
• Initiative
• Respect

Effectiveness generates results. And Norref is an effective company, both in terms of decision-making and operations.

Team work is essential to achieving success. Personnel who enjoy support from colleagues have the confidence to show initiative.

Individual initiative contributes to organizational progress. Here, everyone can share his or her ideas for improving performance and achieving greater effectiveness.

Respect – for clients, colleagues, and suppliers – is the basis of harmonious business relationships. It is the stepping stone to productive cooperation.

The presence of effectiveness, team work, initiative, and respect in business operations leads to solid business results.

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Norref is a division of Colabor